We crunch a lot of numbers at Rocket Referrals. When our developers aren’t coding, fixing bugs, or growing out their neck-beards (just kidding), they’re often digging into user-data; looking at things like which email templates are performing the best or … Read More
Blog
We'll bring a fresh new perspective on all that is referrals and customer relationships.
How to Gather More Personal Recommendations
Personal Recommendations A recent study by Advisor Impact examined how and why people refer their insurance agency to others. They found that 98% of personal recommendations occur when a client recognized an opportunity to help their friends and family. When … Read More
Why insurance agents should never stop collecting testimonials
Written testimonials are an exceptionally valuable form of referral for insurance agencies. For more reasons than you might think. Testimonials provide social proof, promote trust and confidence in the agency, boost employee morale, improve organic SEO, and establish an identity … Read More
All about online reviews for insurance agents
In the absence of personal recommendations, searching for an insurance agent can be as easy as typing a couple words into a smartphone. Submit a brief query into Google and you’ve got a digital rolodex of agencies to choose from. … Read More
Don’t leave your clients “unresolved”
Have you seen that little “unresolved” notification in your Rocket Referrals Surveys tab? Here’s what it means: Our software is pretty opinionated and knows when to prompt you to take action. That’s because … Read More
How we make team bonding cool
Trust fall is so 1992 The words “team bonding” immediately take me back to school, sports teams and all of the cheesy activities our teachers and coaches so kindly forced upon us. Most of my team members agreed. I asked … Read More
National Pet Day 2018
Help us celebrate National Pet Day It’s no secret that we love pets. And to celebrate National Pet Day on April 11th, we’re giving back to the animals who need it most. We picked a local Des Moines shelter, Furry Friends … Read More
My First Day at Rocket Referrals: Why Dogs are Great for the Office
My first day at Rocket Referrals began a little something like this: I wake up to the sound of my buzzing alarm, and soon after that the meows and snuggles of my three hungry cats. It was at this point … Read More
7 reasons why insurance agents should send holiday cards to their clients
It’s that time of year. The holidays are around the corner – offering insurance agents an excellent opportunity to score valuable points with their clients with handwritten holiday cards. You might be surprised at just how valuable they are. Check … Read More
This is how Insurance Agents get a Leg Up on Client Turnover
Don’t let your detractors sneak up on you. A couple months back I attended an insurance conference that hosted several of the industry’s most influential thought leaders and forward-thinking agencies. There were breakout sessions and presentations galore – but not the … Read More
Why don’t insurance agents focus on client retention?
The cost of turnover It costs insurance agencies an average of $500 to acquire a new client. This includes the resources needed to attract a prospect, quote them, and write the policy. On the other hand, agents only spend an … Read More
Responding to the NPS – Best Practices
At Rocket Referrals we’ve had success implementing the Net Promoter Score (NPS) survey into our software. We gather hundreds of surveys responses for businesses (most of them insurance agencies) which allow them to measure the loyalty of their client base. … Read More
How to list your business correctly on Bing
Why Bing? Last year Microsoft’s search engine platform ‘Bing’ reached an important landmark: they now control 20% of the search engine market. That’s right, 1 out of every 5 people online use Bing to search the web. Who woulda’ thought? … Read More
How to get your business on Facebook and best practices
It’s strictly business In the last half-decade Facebook has increased the ways businesses can be discovered on their platform. Ultimately, they’re working to fill the gap between businesses and users; creating a single location for you to view baby pictures, … Read More
Understanding Data Aggregators – this is how local businesses are found online
Have you ever wondered how your business listing ended up on search sites such as Google or Yahoo without ever lifting a finger? It’s like an invisible feed of data is pouring directly into the search engines, providing them with … Read More
Language Tricks that Increase Client Referrals
Communicating Referrals In contrast to simply asking for referrals, there are methods of communicating with clients that will inspire them to refer over the long term. And, although clients are often willing to refer, the responsibility lies on the company … Read More
How to get your Business Listed on Google
What is Google My Business? Remember when Google was just a search engine? In those days you had little to worry about as a business online. You were either listed or weren’t. Nowadays the responsibility to be found on Google … Read More
4 Simple ways to Increase Client Retention
A couple decades ago businesses were a lot less vulnerable to the impacts of negative client feedback. Back then if someone was upset with their service provider they would often call, express their concerns, and if the issue wasn’t resolved, … Read More
Why your Insurance Agency should be on LinkedIn
What is it? Since LinkedIn launched as a professional networking platform in 2003 it has accumulated nearly 100 million users in the United States alone. That’s equivalent to 1 out of every 3 people in the nation with an account. … Read More
How Businesses are Discovered Online
What is Local Search One of the most important factors Google considers with search results is your current location. And they’ve gotten pretty good at knowing where you are, too. Search engines study your computer’s IP address or GPS location … Read More