In an earlier post I cover the different marketing automation systems available to businesses today. My goal was to demonstrate that there are clear distinctions between each type of software – and that their features are suited to particular … Read More
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We'll bring a fresh new perspective on all that is referrals and customer relationships.
How Insurance Agents can Compete with Direct Carriers amid Increased Pressure
Several years ago the divide between an insurance agency and direct carrier was stark. On one side you got a real person, personal service, and a firm handshake – and on the other a discounted rate, a call center, and … Read More
7 Surprising Facts about Cats and Referrals
Even the most hardcore ‘dog people’ can’t help but appreciate the majestic nature of the feline. Proud, elegant, …and sometimes lackadaisical, cats are filled to the brim with personality. A couple years ago we decided to rescue a 3-year-old calico shorthair from … Read More
How Insurance Agents Reduce the Cost of Acquisition
Over the last several years I’ve met with a great deal of insurance agents. Some successful, others no so much. A common characteristic of the former being—aside from a strong work ethic—attention to detail. When it comes to reducing costs … Read More
How to use Facebook to get more Online Reviews
“I know we’ve got clients that would give us a good review, but for some reason they never do.” “I just can’t get people to review [my agency] online…wtheck!?” “I get it. Online reviews are important. But I have no … Read More
What Insurance Agencies don’t know about Online Reviews
I was never much of a fisherman. For the bulk of my childhood I was more useful carrying the tackle box than casting a reel. That was until one late Summer afternoon when my father led me to a secret … Read More
How to Handle Multiple Insurance Agency Locations on Google
Insurance agencies with multiple locations should list their offices separately on Google. There. I said it. According to the universal laws of internet physics, local business listings are only effective if they’re… you guessed it, local. So by grouping all … Read More
Increase Referrals at the Flip of a Switch
Conscientious business owners are often weary of automated communication platforms. And for good reason. As it is, our inboxes are continuously filled with junk courtesy of impersonal marketers. The last thing you want is to be grouped into the same … Read More
Which Marketing Automation Software should you Choose?
Do you know what marketing automation is? You could ask 10 people the same question, get 10 different answers, and yet every person be correct – at least partially. That’s because the term marketing automation has expanded into a catchall … Read More
How to prevent and respond to negative feedback & reviews
A couple decades ago businesses were a lot less vulnerable to the impacts of negative client feedback. Back then, if someone was upset with their service provider, they would often call, express their concerns, and then, if the issue wasn’t … Read More
What is The Net Promoter Score (NPS)?
You’ve heard about the NPS – but might not understand what the big deal is. We simplified it for you. Take 2 minutes and find out why so many companies are using the NPS and how it could help you. … Read More
Does your Insurance Agency have an Identity Crisis?
In the last decade the direct insurance writers have really upped the pressure on the independents. Everywhere you look (internet, television, billboards, you name it) stands a mascot promising better rates or parading some new gadget or phone app. For … Read More
Average NPS for Insurance Agencies and how to Improve it
In the last several years the Net Promoter Score (NPS) has been swelling in popularity among service-based companies across the globe. Essentially, the NPS is a business’s overall client loyalty score. And, the great thing about client loyalty (in contrast … Read More
Welcome to Launch Academy
Ever since the launch of Rocket Referrals we’ve been educating our clients on topics surrounding referrals, retention, client loyalty, and more. Bringing new content to the table helps us build our brand, but also encourages our clients to make full … Read More
This is how you Increase your Client Retention
We work closely with service-based companies (e.g. insurance agents) where ongoing relationships and repeat business are critical. An integral feature of our service is automating regular and meaningful communication to these businesses’ clients on their behalf. The goal: to improve … Read More
And the 2015 Rocket Referrals Customer Loyalty Award goes to…
Last week I had the opportunity to hang with several of our clients near St. Louis during the 2015 Valley Insurance Agency Alliance (VIAA) Fall Conference. This was the third time we’ve taken the five-hour trek from Des Moines to … Read More
Google’s Little-Known Referral Program
Need a haircut or hungry for Chinese food? Google it. You will have hundreds of local options in seconds – many of which include in-depth reviews from people like you. All just a click away. But only several years ago … Read More
How Changing One Sentence will Change your Business
A friend of mine, Jerry Foster, wrote a book called, Small Changes, Big Results in which he lays out a concept called the Vector Principal. Summarized, he tells how a vector change in the direction of your life or business … Read More
Rocket Referrals adds Multi Language Support
Rocket Referrals is all about leveraging and improving your client relationships. In many parts of the country knowing several languages is paramount to reaching clients on a personal and meaningful level. That’s why we now support multiple languages within … Read More
Why Tesla Motors is Implementing a Referral Program
Last week I came across an article outlining a new referral strategy Tesla Motors is implementing for their Model S sedan. As might be expected, I try to stay atop developing trends in referral marketing. So staying “up to speed” … Read More